Introduction
The problem for publishers is pretty clear. They are under pressure to integrate AI into their workflows, but knowing where to start is the hard part. This is especially difficult with MIT research showcasing that only 5% of AI projects actually make returns of investment.
This is why we held the Smart Trust Virtual Summit. Factiverse wanted to create a gathering of forward-thinking media professionals who came together to tackle exactly this problem. We are also proud to have our contributors' insights from that event distilled into an actionable playbook for our attendees to implement in their own organisations.
Ready to turn our summit insights into a real strategy? Start building your roadmap today. Access the Factiverse AI Governance Playbook → HERE
What is the Smart Trust Summit?
The summit was basically a platform for media and publishing professionals to share knowledge, challenge assumptions, and explore how AI can be responsibly and effectively embedded into editorial and operational workflows. This was a practitioner-led event where real organisations shared real experiences. No theory. Just actual examples of AI being utilised within the media
The voices behind the playbook
Our playbook was constructed using the comprehensive insights from our speakers, who are leaders within their own media organisations. They each tackled a different aspect of AI tools within media that everyone is discussing.
AI accountability
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Taru Salo is Head of Digital Development, Data & AI at Viestimedia, Finland's leading producer of agricultural and forestry content, and today she shared how a small team achieved remarkable results by putting responsibility first.
AI risk assessment
Morten L. Dahlback leads innovation and AI strategy at Faktisk, Norway's fact-checking organisation, and today he explored a critical question: how can newsrooms use AI without sacrificing credibility
AI cost control and ROI
Sergej Stoppel is Senior Principal AI Architect at AVID, bringing expertise from his work at Wolftech—recently acquired by AVID—where his solutions are now used by major broadcasters including BBC News and ITV.
What's inside the playbook?
Explain that the playbook synthesises the key insights and frameworks from all three speakers into a practical guide designed specifically for publishing companies. Give readers a taste of what they'll find:
- How can they strategically integrate AI into journalism while establishing clear accountability and protecting editorial accuracy.
- How can they evaluate AI tools and manage hallucination risks to protect editorial credibility while enhancing their fact-checking journalism.
- How teams can move AI projects from experimentation to production through a practical three-phase framework with clear ROI and governance strategies.
Who is this for?
This playbook is for publishing companies, editorial teams, and media leaders who want to move beyond vague AI conversations.
To best utilise this playbook, a media company should be ready to start making informed, confident decisions about implementation. Whether you're early in your AI journey or looking to refine your approach, this playbook meets you where you are.
AI Governance Playbook Access
Ready to turn our summit insights into a real strategy? Start building your roadmap today. Access the Factiverse AI Governance Playbook → HERE
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